Lowe's Spring TV campaign encouraged customers to "Start with Lowe's" when they need help with a home improvement project. 

Lay's wanted to show off their wide variety of flavors in a fun and attention grabbing way so we decided to carve potatoes, Lay's main ingredient, into objects that depicted the flavors. 

A series of 6 second bumper videos that ran as preroll. 

More coming soon

Lowe's wanted to create social videos based off Pinterest's most popular how-to projects. These videos are not only inspirational but they are informative and help the consumer visualize how a project comes together so they can feel more confident about tackling it on their own.

HyperMade is the best performing social media content ever produced by Lowe's. 

After reading online reviews on different tropical vacation destinations we realized just how annoying and entitled trip reviewers can be. Then came this idea. Why not turn a bunch of complaints into benefits?

Designer: Claire Longfield

Copywriter: Thomas Oubre

We decided to go straight to the root of the problem, and then turn that problem into a benefit. What's better than scarfing down a foot long hotdog while knowing that if you spill, tide pods has built-in stain remover so it doesn't even matter.

Copywriter: Thomas Oubre

Creative Directors: Mike Sweeney & Molly Adler

Copywriter: Thomas Oubre 

If you don't think an eye shadow palette can change your life, you've never used Naked Basics. Really though, there must be magic in every single one of these.

Copywriter: Ani Shiva