We turned Instagram Stories into a race.
Recognition:
Kinsale Shark Awards (Bronze) - Best use of social media
One Show (Shortlist) - Social Media Active Engagement
One show (Shortlist) - Mobile Gaming
Communication Arts Interactive (Shortlist)
Webby’s (Honoree)
Users controlled the speed of the race; the faster a user tapped, the faster yellow ran,
and the first person to tap through the entire story won free m&m’s.
Agency: BBDO New York