We put caramel inside of M&M’s. Literally.
Over three phases, one billboard showed New Yorkers exactly how Caramel M&M’S are made.
Over 2 weeks, the hand-painted billboard evolved in three phases—teasing the idea,
showing Caramel being squeezed inside, and finally revealing the new Caramel M&M’S.
Recognition:
Graphis - Silver, Best Typography, Caramel M&M's (2016)
