We gave Twitter a direct line to Camila Cabello.
To launch Romance, we invited hopeless romantics to ask Camila their burning love questions through
pop-up hotlines across LA and on Twitter. Then Camila answered them live for more than a million fans.
Finalist - Shorty’s, Twitter Video
Finalist - Digiday, Best Experiential Marketing Campaign
We teased the hotline on Twitter, getting fans to send in their burning love questions before Camila went live.
Over the course of 24 hours, our organic videos were able to bring in thousands of questions on the #VerizonUp hashtag.
We gave fans a few more ways to join the conversation with GIPHY stickers. 🌹❤️💋☎️💌✨
On album launch day, we brought Romance to life with pop-ups across LA.
Agency: Verizon 140